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Earned, owned, paid: how do you find the right mix?
The media landscape has grown more complicated in recent years, and while there are countless opinions on the optimal marketing mix, there’s no right answer. Fortunately, American Banker’s 10th Annual...
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Social listening – best practices for getting the most out of it
Based on conversations during American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium, I can safely say social listening has gained momentum, particularly in the financial...
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Being purpose-driven…and making money while doing it
I attended a helpful and engaging presentation by Rilla Delorier of SunTrust Bank at American Banker’s 10th Annual Financial Services Marketing + Innovation Symposium. SunTrust is a bank that recently...
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Sterling Bank Hosts Author Cheryl Strayed at Bella Voce
Today, Sterling Bank’s Wealth Management Group held its first session of Bella Voce for 2013. Bella Voce is a book club for women who enjoy hearing and meeting authors in person. Cheryl Strayed, the...
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Ian Davidson Talks About Building DA Davidson into a Pacific Northwest...
In this video, Ian Davidson, Chairman Emeritus of Davidson Companies, describes his experiences of growing DA Davidson from a 3 person brokerage firm to a leading investment firm with more than 1,150...
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D.A. Davidson Helps University Students Beat the Markets
With US equity performance sending the Dow Jones Industrial Average well above 14,000 for the first time since 2007, D.A. Davidson has been making sure student investors take advantage. Through D.A....
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5 Traits of a Great Spokesperson
It doesn’t matter how good your story is if you don’t have someone who can communicate it well. In more than 20 years of training media spokespersons, five personal traits have proven to be shared...
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What do bank branches and driving ranges have in common?
I couldn’t help but wonder why TOPGOLF’s director of sales and marketing was keynoting at a retail banking conference. Well, it’s because she’s a marketing genius. The stats are clear – 4M people...
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Banking Industry Questions Answered
Are the new online lenders’ business models sustainable? Is the branch going away or not? Presenting at American Banker’s Retail Banking 2015 conference in Austin this week, Tom Brown of Second Curve...
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How to Avoid 5 Communications Pitfalls During a Merger or Acquisition
It’s a record year for M&A activity. Testing the waters for 2016? Make sure your communication team is prepared. During the past 25 years, LANE’s financial services team has led communication for...
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